About

$>?

We are the first old-money hybrid brand, designed by a consortium of fashion icons who prefer to remain anonymous.

Y.C.A.T is bold, brave and exclusive.

When you purchase Y.C.A.T visual pieces, they come with a riddle, " $>? " .

Most people will read it the conventional way, left to right but members of our secret society, read it right to left.

We see the allegorical question,

" What is worth more than money? "

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What's worth more than money?

Each verified purchase will receive an email with a pass phrase that answers the question, " What is worth more than money? ".

This passphrase changes every "season". You need to keep buying to maintain access to our private content, meet-ups and philosophy.

You can't afford this, you really can't but if you could, you would love what's inside...