About
$>?
We are the first old-money hybrid brand, designed by a consortium of fashion icons who prefer to remain anonymous.
Y.C.A.T is bold, brave and exclusive.
When you purchase Y.C.A.T visual pieces, they come with a riddle, " $>? " .
Most people will read it the conventional way, left to right but members of our secret society, read it right to left.
We see the allegorical question,
" What is worth more than money? "
What's worth more than money?
Each verified purchase will receive an email with a pass phrase that answers the question, " What is worth more than money? ".
This passphrase changes every "season". You need to keep buying to maintain access to our private content, meet-ups and philosophy.
You can't afford this, you really can't but if you could, you would love what's inside...